Free, then paid-for, then free again, then partially paid, then free and now possibly micro-paid. That’s the New York Times pattern for its website since 1995. Bill Keller, executive editor of the New York Times, floated the idea in an email Q&A sessions with readers:
“The idea is that readers may not pay a subscription fee for a new Web site, but they might pay a few pennies every time they click on a page, if it was simple and frictionless. In the heyday of Napster and other steal-this-music Web sites, a lot of people believed that consumers would simply not pay money to download music. Enter Apple and iTunes”.