Tag Archives: blogs

Blog Strategies

February 19, 2012 – 9:33 pm

TweetHow should large media organizations handle their blogs? As editors struggle to increase their news coverage, to generate the indispensable serendipity and raise the “fun side” (much needed for legacy media that are often too stiff), how do they strategize their use of blogs? For an online media, is there an optimal number of blogs [...]

Edited by Frédéric Filloux | Posted in online publishing | Comments (12)

The hype(r) local digital journalism

November 1, 2009 – 11:27 pm

TweetEverybody wants to go local. Internet-wise, it sounds like the new flavor of the month week. Going local is a digital and idealistic version of Mao Zedong’s “hundred flowers blossom”. (The Chinese dictator did actually encourage the expression of dissenting opinions; this turned out to have unpleasant consequences for those who took Dear Leader to [...]

Edited by Frédéric Filloux | Posted in crowdsourcing, journalism, online publishing | Comments (18)

Rotten Apples in the Reviews Barrel

October 19, 2009 – 9:11 am

TweetA few weeks ago, professional blogger Kevin Dixie received a strange proposition: a US‑based company offered to buy from him 30,000 reviews for a new iPhone application at $1 per review. Positive reviews, needless to say. Moreover, the marketing company proposed to extend the deal for 30 applications, about 10 to 20 times a month. [...]

Edited by Frédéric Filloux | Posted in advertising, journalism | Comments (10)

The News Cycle Heartbeat

July 18, 2009 – 1:04 pm

TweetHow do mainstream media and blogs interact? How do they feed each other ? Everyone in the newsmedia would love to get a better view of the mating dance. A few weeks ago, scientists at the Cornell University unveiled a thorough analysis of the relationship between the two universes. Borrowing from genomics techniques, they dug [...]

Edited by Frédéric Filloux | Posted in crowdsourcing, journalism, newspapers, online publishing, radio & TV | Also tagged | Comments (10)