Tag Archives: brand content

What’s the Fuss About Native Ads?

April 21, 2013 – 6:29 pm

Tweet  In the search for new advertising models, Native Ads are booming. The ensuing Web vs. Native controversy is a festival of fake naĂŻvetĂ© and misplaced indignation.  Native Advertising is the politically correct term for Advertorial, period. Or rather, it’s an upgrade, the digital version of an old practice dating back to the era of [...]

Edited by Frédéric Filloux | Posted in advertising | Also tagged | Comments (3)

The Insidious Power of Brand Content

June 25, 2012 – 12:32 am

TweetDassault Systemes is one of the French industry’s greatest successes. Everyday, unbeknownst to most of us, we use products designed using DS software: cars, gadgets, buildings and even clothes. This €2bn company provides all the necessary tools for what has become known as Product Lifecycle Management: starting from the initial design, moving to the software [...]

Edited by Frédéric Filloux | Posted in advertising | Comments (57)