Web Apps are the future: modern, light, run and updated in the Cloud, they will progressively replace the antiquated, bloated, expensive to buy and manage desktop “client” applications.
So says Google. And walking the talk, they put their Google Apps against the reigning champion of desktop applications: Microsoft Office.
Microsoft never gives up and, as expected, announced a Web-based, a Cloud version of their upcoming Office 2010 along with the classical desktop suite, more feature-rich than ever.
Google Apps are free? Office 2010 on the Web is free. With the advantage of a familiar UI, User Interface, their brand, the desktop version as a fall-back, it would seem Microsoft is staying on top. Google Apps might be free (in most cases) and somewhat fashionable, if only for being “not-Microsoft”, but with the combined desktop and Web versions, Microsoft covers all needs.
Case closed? Not quite. More
Here’s what I think its taking place:
Microsoft executives and Board members are no dummies: they know Cloud Computing threatens the Windows + Office + Exchange gold mine, the biggest in our industry’s history. They know the future is Office + Exchange running in dual-mode. From the Cloud when a Net connection is available; locally when the Cloud is out of reach. Everything synched back when the connection is restored.
Imagine Outlook in Cache Mode, just with a browser, without a local client, generalized to all Office applications.
Their delicate mission, should they choose to accept it, is to move Office and Exchange into the Cloud, into dual-mode applications. The challenge is to get there before Google Apps gain acceptance but without prematurely cannibalizing the existing Office + Exchange profit stream.
On its side, Google wants to protect the search-based advertising gold mine. To do so, they need to hurt Microsoft’s ability to finance a broad-front attack against Google’s core business. That’s why Google wants to offer an alternative to “Office in the Cloud”: with Microsoft no longer able to dictate prices, the Office profit stream would dry up and so would Microsoft’s ability to finance an attack against Google’s core business.
This, I surmise, is the context for last week’s Google Chrome OS announcement — and for a rumored Microsoft event this coming week.
With this in mind, let’s look at Google’s pronunciamento. More