When LG, the cell phone manufacturer, started work on far-reaching future concepts for handset, it had two choices. The most obvious one was setting up a competition between world-class design firms, getting a stampede and a bidding war as a result, and picking one firm to work on its concept-phones. The Korean electronics giant took another path: crowdsourcing.  LG Mobile Phone teamed-up with CrowdSpring, a marketplace for creative works, to organize a contest, with the following pitch:
“Predict what’s next. What do you think mobile phones should look like in 2, 5, or 10 years? We are asking for your help. We’re NOT looking for a long list of specs or phone ideas that already exist. We’re looking for a cool new concept or “big idea” supported by usage scenario illustrations”. More