In less than five years, major newspapers will be giving away more than 50% of their copies. We call this the hybrid model. It works like this: a paid-for newspaper (one posting a price on its first page) with a vast portion it circulation distributed in selected – that’s the key point — areas for [...]

Against all odds: In theory, there was no way for Frettabladid (the free Icelandic newspaper) to make its business model work. When its publisher (a local media group) launched the paper in 2001 it settled for two things that are the opposite of the conventional wisdom of the free press business: home delivery and copies [...]

For Groupe Lagardère, the shift to digital will be a long, long journey. Currently the n°1 media conglomerate in France, it is getting only 3% of its revenue from the Internet. In 2012, Lagardère wants to reach 10% to 12%. We are not there yet. Last week, the journalists of two of Lagardère major publications, [...]