Tag Archives: free press

Young readers: already hooked on subsidies

I love my country. Among many things, I enjoy its business attitude. In the media sector, it is an unabashed mixture of entrepreneurship, bold risk-taking and fearless independence. You can’t spend a week here without someone telling you : “Hey, you know what? We’re about to send some of our journalists, paid by the Ministry [...]

Inhale, it’s Free

“Free”, as a business model, is a figment of the imagination. In itself, “Free” is not a business model, it is only a component of broader revenue system. Unlike Chris Anderson, author of the book “Free” ($18.00) — a bestseller not a bestfreebie — I happened to actually practice the free “model”. Between 2002 and [...]

Web + Print: A Powerful Combo

In today’s context of massive revenue depletion, everyone (almost) agrees on one thing: digital media revenue sources will have to be diversified. There is no magic bullet, no dominant model that will guarantee, by itself, a sustainable revenue stream. Time to think the hybrid way.  Free will coexist with paid-for, different users (occasional vs. intensive) [...]

Paid-for-free papers: the mirage of the hybrid models

In less than five years, major newspapers will be giving away more than 50% of their copies. We call this the hybrid model. It works like this: a paid-for newspaper (one posting a price on its first page) with a vast portion it circulation distributed in selected – that’s the key point — areas for [...]

What a modern newspaper will look like.
Inventing the DIS.

A few years ago, someone involved in the rescue of the French newspaper Libération asked me what would I do to save the paper. The question meant a lot to me. I had spent a total of twelve years at “Libé”, many of those when the paper was at its best (I even enrolled Jean-Louis [...]

UK’s CityAM : profit and expansion

The free business newspaper CityAM is growing slowly but steadily. Its circulation is now close to 102,000 copies, a 47% increase since its launch in September 2005, and it could now expand out of London. Financially, CityAM made a 59,000 Euros profit for the six months ended in March, on revenues of 4,4m Euros for [...]