Paid-for-free papers: the mirage of the hybrid models
October 19, 2008 - Edited by Frédéric Filloux
Tags: france, free press, newspapers
In less than five years, major newspapers will be giving away more than 50% of their copies. We call this the hybrid model. It works like this: a paid-for newspaper (one posting a price on its first page) with a vast portion it circulation distributed in selected – that’s the key point — areas for [...]



