Tag Archives: india

Indian Press: The Price Problem

August 31, 2009 – 8:10 am

TweetHere is the Indian newspapers price problem: at the kiosk, you face a multitude of titles (roughly 4700 dailies across the country) including about 60 in English. Prices range from 1 to 3 rupees ($0.02 to $0.06). Even by Indian standards those are untenable rates: they cover only about 10% of variable costs. Finnish newsprint [...]

Edited by Frédéric Filloux | Posted in newspapers | Comments (5)

Outsourcing’s next wave: media

July 21, 2008 – 6:05 pm

TweetEver heard of companies like Mindworks Global Media, Express KCS, or Affinity Express? Well, in due course, millions of English speaking newspapers will do. Now, this concerns “only” readers of newspapers such as the San Jose Mercury News, The Miami Herald, or the Orange Country Register, to name just a few. In these newspapers, significant [...]

Edited by Frédéric Filloux | Posted in Uncategorized | Also tagged | Comments (0)

Times of India: let’s grow the market together

June 2, 2008 – 6:27 am

TweetTalk with India media executives is always instructive and fascinating. Few weeks ago at the INMA Congress in Beverly Hills, I sat down with Bhaskar Das executive president of the Times of India in charge of marketing. The Times of India is the largest English language newspaper in the world: 4m copies for 16 editions. [...]

Edited by Frédéric Filloux | Posted in Uncategorized | Also tagged | Comments (3)