Tag Archives: nielsen

Why Google Will Crush Nielsen

May 19, 2013 – 10:43 pm

Tweet  Internet measurement techniques need a complete overhaul. New ways have emerged, potentially displacing older panel-based technologies. This will make it hard for incumbent players to stay in the game. The web user is the most watched consumer ever. For tracking purposes, every large site drops literally dozens of cookies in the visitor’s browser. In [...]

Edited by Frédéric Filloux | Posted in advertising, online publishing | Comments (19)

The Numbers Behind the Paywall

January 24, 2010 – 6:21 pm

TweetFinally! The New York Times is coming out with its paid-for content strategy. A quick summary of the Gray Lady’s paywall plan: a monthly allotment of stories to be read  for free and, above that, a flat fee for full access. Subscribers to the print version (including those who only get the Sunday paper) will [...]

Edited by Frédéric Filloux | Posted in advertising | Also tagged | Comments (11)

Web measurement must be free and transparent

June 30, 2008 – 5:58 pm

TweetIn the recent history of technology, success is not often related to superior performance. Take MS-DOS for instance, it dominated the operating systems of personal computing because it was the only one available at a key moment of the evolution of the PC and secured by an exclusive license between Bill Gates and IBM. (Had [...]

Edited by Frédéric Filloux | Posted in Uncategorized | Comments Off