Tag Archives: nielsen

The Numbers Behind the Paywall

Finally! The New York Times is coming out with its paid-for content strategy. A quick summary of the Gray Lady’s paywall plan: a monthly allotment of stories to be read  for free and, above that, a flat fee for full access. Subscribers to the print version (including those who only get the Sunday paper) will [...]

Web measurement must be free and transparent

In the recent history of technology, success is not often related to superior performance. Take MS-DOS for instance, it dominated the operating systems of personal computing because it was the only one available at a key moment of the evolution of the PC and secured by an exclusive license between Bill Gates and IBM. (Had [...]