“If they start making products people don’t want, and start losing users, then Apple’s strategy will run into problems.” You can see the full NYT Business section story here. My wife and I love to read the papers in the morning. French-born, we still marvel at this American icon: the newspaper route, the nice deliveryman in his beat-up truck throwing the paper on our doorsteps in the wee hours.
But enough Norman Rockwell.
‘Who is this guy?’ My spouse is pointing at the NYT story. I had avoided it because we’re a couple of days away from Apple’s WWDC. Every year, in San Francisco, Apple holds the Worldwide Developers Conference for individuals and companies writing programs (applications) for its computers and, now, its smartphones. The rumor mill makes too much noise. Writers, bloggers, anal-ysts, pundits and kremlinologists attempt to top one another with predictably bad results.
Still, who is this guy? Is Brigitte referring to the article’s author, Brad Stone, a respected writer, or to Benjamin Reitzes, the Barclays Capital analyst quoted above? The doubt points to an all-too-common problem with business writing in our Valley: Cut-and-Paste stories, formulaic and, if not content-free, bland and devoid of insight or explanatory value. More