Tag Archives: politico

Politico’s Way

September 4, 2011 – 7:55 pm

TweetTo cover American politics, Politico deploys an editorial staff of 150. This is more than any news organization in the United States for the same beat. It all started five years ago: a niche website launched by three seasoned political reporters who sharpened their claws in mainstream medias. As envisioned by John Harris, Jim VandeHei [...]

Edited by Frédéric Filloux | Posted in journalism | Comments (16)

Web + Print: A Powerful Combo

August 23, 2009 – 9:47 am

TweetIn today’s context of massive revenue depletion, everyone (almost) agrees on one thing: digital media revenue sources will have to be diversified. There is no magic bullet, no dominant model that will guarantee, by itself, a sustainable revenue stream. Time to think the hybrid way.  Free will coexist with paid-for, different users (occasional vs. intensive) [...]

Edited by Frédéric Filloux | Posted in journalism, newspapers, online publishing | Also tagged | Comments (6)

Media: What’s left for the brand ?

August 2, 2009 – 6:36 pm

TweetA well-established brand is supposed to be a key asset. Everybody keeps dreaming of building a long-lasting brand with lots of positive attributes. How true is it for media ? In the rapidly changing environment, in the massive shift towards electronic media (and the vaporization of value that goes along with it), how relevant is [...]

Edited by Frédéric Filloux | Posted in journalism, magazines, newspapers | Also tagged | Comments (6)