Tag Archives: Politico

Web + Print: A Powerful Combo

August 23, 2009 – 9:47 am

In today’s context of massive revenue depletion, everyone (almost) agrees on one thing: digital media revenue sources will have to be diversified. There is no magic bullet, no dominant model that will guarantee, by itself, a sustainable revenue stream. Time to think the hybrid way.  Free will coexist with paid-for, different users (occasional vs. intensive) [...]

Edited by Frédéric Filloux | Posted in journalism, newspapers, online publishing | Also tagged | Comments (2)

Media: What’s left for the brand ?

August 2, 2009 – 6:36 pm

A well-established brand is supposed to be a key asset. Everybody keeps dreaming of building a long-lasting brand with lots of positive attributes. How true is it for media ? In the rapidly changing environment, in the massive shift towards electronic media (and the vaporization of value that goes along with it), how relevant is [...]

Edited by Frédéric Filloux | Posted in journalism, magazines, newspapers | Also tagged | Comments (3)