Tag Archives: schibsted

Schibsted’s High Octane Diversification

Tweet  The Norwegian media group Schibsted now aggressively invests in startups. The goal: digital dominance, one market at a time. France is in next in line. Here is a look at their strategy.  This thought haunts most media executives’ sleepless nights: “My legacy business is taking a hit from the internet; my digital conversion is [...]

Schibsted’s extraordinary click machines

Tweet  The Nordic media giant wants to be the #1 worldwide of online classifieds by replicating its high-margin business one market after another, with great discipline.  It all starts in 2005 with a Power Point presentation in Paris. At the time, Schibsted ASA, the Norwegian media group, is busy deploying its free newspapers in Switzerland, [...]