News aggregators have grown into all shapes and forms. Some are truly helping the producers of original content but others simply amount to mere electronic ransack.
My daily media routine starts on Techmeme. It is a pure aggregator — actually an aggrefilter, as coined by Dan Farber, at the time editor-in-chief of Cnet, who recommended it. This little site combines simple concept and sophisticated execution. As shown in its “Leaderboard”, it crawls a hundred sources and applies a clever algorithm using 600 parameters. More importantly, it adds a human editing layer. In this Read Write Web interview, Techmeme’s founder Gabe Riviera recently discussed his views on the importance of human editing, how it allowed him to fine-tune the his site’s content. The result is one of the most useful ways of monitoring the tech sector. And, since Gabe Riviera also launched Mediagazer last year, I use it to watch the media space. (Another iteration of the concept, Memeorandum, aggregates political news; for reasons I don’t quite understand yet, it doesn’t work as well as the two others.)
Techmeme and Mediagazer benefit the news outlets they mention. Story excerpts are short enough to avoid being self-sufficient and the hierarchical structure works. (Self-sufficient excerpts result in the aggregator not sending back traffic to the source — I’ll come to that later.) These twin sites are definitely among the best of their kind, resulting in a sound six persons business, not the next Google News but doing OK financially.
In fact, in their very own fields, Techmeme are Mediagazer are more useful than Google News. By crawling through so many sources, with the sole help of a powerful (but aging) algorithm, Google News ends up lacking finesse, precision and selectiveness. It’s a pure product of the engineering culture the search giant is built on, where obsessive hardcore binary thinking sweeps away words like “nuance”, “refinement”, “gradation”.
At the other end of the aggregator spectrum, we have The Huffington Post, one of the smartest digital news machine ever and, at the same time, the mother of all news internet impostures.
In France, where true journalism is in a state of exhaustion, everybody wants to make “Un Huffington Post à la Française“. The dream hardly comes from the best and the brightest. No, the fantasy agitates click-freaks building “traffic machines” on the generous losses their investors are willing to put up with. So, in spite of the red ink, why do they yearn for their Huffington Post so much? One word: Numbers. As recalled in Newsonomics story, in one year, the HuffPo doubled its audience. And now, the HuffPo is nibbling at the NYTimes.com’s ankle: 13m unique visitors/month (Nielsen) vs. 19m for the Times. The HuffPo is a privately-held company with abundant funding and therefore does not release financial numbers. Revenues are said to be in the $15m range, and profitability is “near”…, this according to fascinated bloggers who kissed the HuffPo CEO Eric Hippeau’s ring. More