tim cook

Tim Cook Free At Last

 

by Jean-Louis Gassée

Trading one’s privacy for the benefit of others isn’t an easy decision. Tim Cook just made such a swap, and the reverberations are beginning to be heard.

I’m happy and relieved that Tim Cook decided to “come out”, to renounce his cherished privacy and speak of his sexual orientation in plain terms rather than veiled, contorted misdirections. The unsaid is toxic.

If you haven’t done so already, please take the time to read Tim’s I’m Proud to Be Gay Businessweek editorial. Soberly written and discreetly moving, the piece concludes with:

“…I’m doing my part, however small, to help others. We pave the sunlit path toward justice together, brick by brick. This is my brick.”

It’s an admirable cause…but why should I care? Why does this 70-year old French-born American, a happily married-up father of three adult and inexplicably civilized children, care that Cook’s sexuality is now part of the public record?

342-Tim_cook

First, I like and respect Cook for what he does, how he does it, and the way he handles his critics. For the past three years he’s been bombarded by questions about Apple’s slowing growth and the absent Next Big Thing, he’s been criticized for both hastening and impeding the inevitable commoditization of All Things Apple, he’s been called a liar by the NYT. Above all, he’s had to suffer the hidden — and occasionally blatant — accusation: You’re no Steve Jobs.

Throughout it all, Cook has displayed a preternatural calm in refusing to take the bait. In a previous Monday Note, I attributed his ability to deflect the cruel jibes to his having grown up “different” in Alabama. In his editorial, Cook confirms as much:

“It’s been tough and uncomfortable at times… [but] it’s also given me the skin of a rhinoceros, which comes in handy when you’re the CEO of Apple.”

Second, I’ve seen the ravages of homophobia at close range. A salient and personal example is the young gay architect of our first Palo Alto house. He quickly sensed he could be open with us, and would tease my wife Brigitte by showing her pictures of a glorious group of young bucks on vacation in Greece, adding, “What a loss for females”. But he also told us of his shame when he became aware of his desires in his adolescence, that he kneeled down every night to pray that his god would have mercy and make him “normal”. His parents rejected him and refused to keep in touch, even after the HIV virus made him perilously sick.

One morning when we were driving to his place in San Francisco to deliver a painting Brigitte had made for him, his partner called and told us not to come. Our friend had just passed away, still unaccepted by his parents.

Another personal example. A local therapist, a gay Buddhist, told me he couldn’t work as an M.D. in his native Caracas because the oppressive culture wouldn’t allow a gay man to so much as touch another man — even as a doctor. When he decided to tell his parents he was gay, he had to take them to a California mountain and mellow them with a certain herb before they would hear him out, and even then they didn’t entirely embrace his “choice” of sexuality.

Years of conversation with the fellow — who’s exactly my age — in a setting that facilitates honesty have brought empathy and insights that aren’t prevalent or even encouraged in the Parisian culture I come from, even in the supposedly liberated Left Bank that has been the home of lionized gay men such as Yves Saint-Laurent and Karl Lagerfeld. (I recommend Alicia Drake’s The Beautiful Fall. Lagerfeld, Saint Laurent, and Glorious Excess in 1970s Paris, a well-document and beautifully written parallel life history.)

This leads me to my third point, brought up by my wife. Gays have always been accepted in creative milieus. In many fields — fashion, certainly, but even in high tech — it’s almost expected that a “designer” is homosexual. Despite counter examples such as  Christian Lacroix, or our own Sir Jony, the stereotype endures.

According to the stereotype, it’s okay for “artistes” (I’ve learned the proper dismissive pronunciation, an elongated ‘eee’ after the first ’t’) to be unconventional, but serious business people must be straight. When I landed in Cupertino in 1985, I became acquainted with the creative <=> gay knee jerk. True-blue business people who didn’t like Apple took to calling us “fags” because of our “creative excesses” and disregard of the establishment.

What Brigitte likes most about Cook’s coming out is that it portends a liberation of the Creative Ghetto. Cook isn’t just outing himself has a gay executive; he’s declaring that being gay — or “creatively excessive”, or unconventional — is fully appropriate at the very top of American business. It helps, she concludes, that Apple’s CEO has made his statement from a position of strength, at a time when the company’s fortunes have reached a new peak and his leadership is more fully recognized than ever.

The ripples now start. Perhaps they’ll bring retroactive comfort to many execs such as former BP CEO John Browne who, in 2007, left his job in fear of a revelation about his lifestyle – and an affirmation to myriads of “different” people at the bottom of the pyramid.

Tim Cook brings hope of a more accepting world – both inside and outside of business. For this he must be happy, and so am I.

And, while I’m at it, Happy Birthday.

JLG@mondaynote.com

Three Years Later: Tim Cook’s Apple

 

On September 9th, Apple will announce products likely to be seen as a new milestone in Tim Cook’s tenure as Apple’s CEO.

You Break It You Own It. This Labor Day weekend sits about midway between two  anniversaries: Tim Cook assumed the CEO mantel a little over three years ago – and Steve Jobs left this world – too soon – early October 2011. And, in a few days, Apple will announce new products, part of a portfolio that caused one of Cook’s lieutenants, Eddy Cue, to gush Apple had the “best product lineup in 25 Years”. Uttered at last Spring’s Code Conference, Cue’s saeta was so unusual it briefly disoriented Walt Mossberg, a seasoned interviewer if there ever was one. After a brief pause, Walt slowly asked Apple’s exec to repeat. Cue obliged with a big I Ate The Canary smile – and raised expectations that will soon meet reality.

After three years at the helm, we’ll soon know in what sense Tim Cook “owns” Apple. For having broken Steve’s creation, for having created a field of debris littered with occasionally recognizable remains of a glorious, more innovative, more elegant past. Or for having followed the spirit of Steve’s dictum – not to think of what he would have done – and led Apple to new heights.

For the past three years, detractors have relentlessly criticized Cook for not being Steve Jobs, for failing to bring out the Next Big Thing, for lacking innovation.
Too often, clickbaiters and other media mountebanks veered into angry absurdity. One recommended Cook buy a blazer to save his job; another told us he a direct line to Apple’s Board and knew directors were demanding more innovation from their CEO; and, last Spring, a Valley bloviator commanded Apple to bring out a smartwatch within 60 days – or else! (No links for these clowns.)

More measurably, critics pointed to slower revenue growth: + 9% in 2013 vs + 65% in 2011 and + 52% in 2010, the last two “Jobs Years”. Or the recent decrease in iPad sales: – 9% in the June 2014 quarter – a never-seen-before phenomenon for Apple products (I exclude the iPod, now turning into an ingredient of iPhones and iPads).

Through all this, Apple’s CEO never took the bait and, unlike Jobs, either ignored jibes, calmly exposed his counterpoint, or even apologized when warranted by the Maps fiasco. One known – and encouraging – exception to his extremely controlled public manner took place when he told a representative of a self-described conservative think-tank what to do with his demand “to commit right then and there to doing only those things that were profitable” [emphasis mine]:

“When we work on making our devices accessible by the blind, […] I don’t consider the bloody ROI.”
and…
“If you want me to do things only for ROI reasons, you should get out of this stock.”

Not everything that counts can be counted and… you know the rest of the proverb. Apple shareholders (not to be confused with pump-and-dump traders) at large seem to agree.

The not-taken road to perdition hasn’t been a road to perfection either. Skipping over normal, unavoidable irritants and bugs – the smell of sausage factories is still with me –

a look at Apple’s Mail client makes one wish for stronger actions than bug fixes leading to new crashes. This is a product, or people, that need stronger decision as they do not represent Apple at its best. Another long-time offender is the iTunes client. One unnamed Apple friend calls it “our Vista” and explains it might suffer from its laudable origin as a cross-platform Mac/Windows application, a feature vital to iPod’s success – we’ll recall its 2006 revenue ($7.7B, + 69% year-to-year growth!) was higher than the Mac’s ($7.4B, + 18%).

Now looking forward, we see this:

Apple Flint Center Barge

A large, cocooned structure being built by an “anonymous” company, next to Cupertino’s aptly named Flint Center for the Performing Arts, where Apple will unveil its next products this coming September 9th. Someone joked this was yet another instance of Apple’s shameless imitation of Google’s innovations. This time Apple copied Google’s barges, but could even get its own clone to float.

Seriously, this is good news. This is likely to be a demo house, one in which to give HomeKit, HealthKit or, who knows, payment systems demonstrations, features of the coming iOS 8 release for “communicating with and controlling connected accessories”. The size of the structure speaks for Apple’s ambitions.

On other good news, we hear Apple’s entry into “wearables”, or into the “smartwatch” field won’t see any shipments until 2015. The surprise here is that Apple would show or tease the product on 9/9. There have been exactly zero leaks of body parts, circuit boards, packages and other accessories, leading more compos mentis observers (not to be confused with compost mentis on Fox News) to think a near term announcement wasn’t in the cards. But John Paczkowski, a prudent ans well-informed re/code writer assures us Apple will indeed announce a “wearable” — only to tell us, two days later, it won’t ship until next year. The positive interpretation is this: Apple’s new wearable category isn’t just a thing, an gizmo, you can throw into the channel and get the money pump running – at nice but immaterial accessory rates. Rather, Apple’s newer creation is a function-rich device that needs commitment, software and partnerships, to make a material difference. For this it needs time. Hence the painful but healthy period of frustration. (Electronic Blue Balls, in the immortal words of Regis McKenna, the Grand Master of Silicon Valley Marketing, who was usually critical of firms making an exciting product announcement, only to delay customer gratification for months.)

The topic of payments is likely to be a little less frustrating – but could mead to another gusher of media commentary. Whether Apple partners with Visa, American Express or others is still a matter of speculation. But one thing is clear: this idea isn’t for Apple to displace or disintermediate any of the existing players. Visa, for example, will still police transactions. And Apple isn’t out to make any significant amount of money from payments.

The goal, as always, is to make Apple devices more helpful, pleasurable – and to sell more of these at higher margins as a result. Like HomeKit or HealthKit, it’s an ecosystem play.

There’s also the less surprising matter of new iPhones. I don’t know if there will be a 4.7” model, or a 5.5” model or both. To form the beginning of an opinion, I went to the Palo Alto Verizon store on University Avenue and asked to buy the 5” Lumia Icon Windows Phone on display. The sales person only expressed polite doubt and excused himself “to the back” to get one. It took eight minutes. The rest of the transaction was quick and I walked out of the store $143.74 lighter. I wanted to know how a larger phone would feel on a daily, jeans and jacket breast-pocket experience. It’s a little heavy (167 grams, about 50 grams more than an iPhone 5S), with a very nice, luminous screen and great Segoe WP system font:

Icon Lumia

I won’t review the phone or Windows Phone here. Others have said everything that needs to be said on the matter. It’s going to be a tough road for Microsoft to actually become a weighty number three in the smartphone race.

But mission accomplished: It feels like a larger iPhone, perhaps a tad lighter than the Lumia will deliver a pleasant experience. True, the one-handed use will probably be restricted to a subset of the (mostly male) population. And today’s 4” screen size will continue to be available.

There remains the question of what size exactly: 4.7”, or 5.5” (truly big), or both. For this I’ll leave readers in John Gruber’s capable hands. In a blog post titled Conjecture Regarding Larger iPhone Displays, John carefully computes possible pixel densities for both sizes and offers an clarifying discussion of “points”, an important iOS User Interface definition.

We’ll know soon.

As usual, the small matter of implementation remains. There are sure to be the usual hiccups to be corrected in .1 or .2 update in iOS 8. And there won’t be any dearth of bilious comments about prices and other entries on the well-worn list of Apple sins.

But I’ll be surprised if the public perception of Tim Cook’s Apple doesn’t take yet another turn for the better.

JLG@mondaynote.com