Tag Archives: wired

The Long Tail: Coming Up Short.

TweetThe Long Tail is a beautiful intellectual construct. Beautiful, therefore right. Who wouldn’t want to see it succeed? Chris Anderson coined the term back in 2004, in a Wired magazine article. A skillfully marketed book followed, which turned out to be a bestseller (i.e. the the Tail’s profitable head). When the concept began to gain [...]

How Wired does it: the “quant” way

TweetI always considered Wired as the most inventive magazine of our time. It is always interesting, sharp, and fun to read. And its journalistic grasp is wide. Stories can be quite nerdy, which is fine since they are always carefully edited to remain readable by “the rest of them”. At times, editorial choices look not [...]